However, luck was not on her side and she failed to find a job. The greatest challenge she faces is dealing with the issues of HR. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. It was her fault she was in this situation and it was time to make amends. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. Sana has selected women that have aspired against the odds with hardwork and dedication. Sana Safinaz is part of SSFR (PVT.) A: How did you start? Lawn Royals: Sana and Safinaz. The mall has something for everyone, young or old. She started working when she turned 19 and married her high school sweetheart 15 years ago. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. A: How much are you affected by the small players who copy your designs? By 1970s, it had become Pakistan's largest cotton trading company. We do interiors entirely on our own. The clothes are beautiful. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. For the best experience on our site, be sure to turn on Javascript in your browser. Now, Paperazzi is on its 160th issue and the pressure is on. Im constantly evolving. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. That way she wont have to compromise. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. SM: Wherever there is a demand, there will be a supply. When the mother works, it reflects in the mindset of her children.. But after becoming a mother my perception of life has changed. However, the company was nationalised in 1973. SM: No. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Confidence matters. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. We started with light evening wear and it snowballed; the vision came in the last 10 years. Now, the only important thing for girls is not just looking good and getting married. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. This is standard practice. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. Honey, India need not copy you. This is how you achieve brand loyalty. We followed our instincts and they were spot on. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. Correct me if I am wrong. We are like pit-bulls - we hang in there and push ourselves. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. Save my name, email, and website in this browser for the next time I comment. Elite people with excellent financial resources making products for elite. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. Your focus changes once you become a mother. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. This is how fashion creates jobs. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. There was a point when we went into a lull. The next one I do, I will do with a gallery. News Desk. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. That is quite an achievement in a male dominated corporate world. "I took it very seriously. "Were not arrogant," Safinaz echoes the thought. Mehrs mother is her best friend. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. However, she is quick in dealing with them. She doesnt use her phone much and takes a break from social media. He authored his memoir 'Truth Always Prevails' in 2014. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. We have always gone into things by telling each other that we could do it, and we made a success of it. We have entered the next level with prt and are investing in the product and the brand. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. "Our first ever show was a disaster; I remember Safinaz cried after it. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Its something we have to change. They see we are committed to the brand; that we are moving forward, investing and building the brand. SH: Not at all. Mohsin (Ali Tawasuli) is the person who passes stuff for us. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. I know how to strike the balance between being their teacher and also their friend. What part of your business excites you the most? We have a full return policy, which is something new in Pakistan. "Our first ever show was a disaster; I remember Safinaz cried after it. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Now its a new world, and hundreds of designs and motifs come off the internet. Running a business in Pakistan is a challenge in itself. Sana handles prt entirely on her own. SH: It made us a household name. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. . Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. We outgrew them. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. A: How do you escape this? Reams upon reams of cloth draped around each model. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Especially for girls in this misogynistic society. We have just entered the prt field and it is a tremendous challenge. SANA HASHWANI: We love both the business and the design aspect. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Just be confident and believe in yourself. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. Would ve been a story if lower or middle class girls had made it. Despite all her achievements, Shagufta is no stranger to self-doubt. Women unnecessarily make themselves go through the guilt of not doing enough. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. . What is the use of it? Sana Khan with Melvin Louis. It was especially important for her considering both her areas of work are very different from each other. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. There were fights, logistical problems, and breakdowns but they always kept on pushing. To a certain extent this is what we are doing with retail. Public asset : 397,260 USD. The fine-line comes when the design is copyrighted or if you use the design of a living artist. I come from a family of very hardworking women. She strongly believes that whatever happens, happens for a reason. She was much older and that allowed her to become calmer and wiser. Design schools are another phenomenon; they are very good resources to find designers. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Best is to accept, go with the flow and breathe. "We have great resources, a great CEO, a great fashion head. So the price is a key point.". Your time is not necessarily your own and having the support of your family is imperative. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. "What are you going to do? It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? [5][6] She had learnt her lesson. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. We get into deep, long, and annoying conversations about post-colonial hang ups. Fashion is one of the few thriving businesses in Pakistan. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. But with Paperazzi they changed their pace completely. Hashwani took to Instagram to confirm that she had tested negative for the virus. After Shaguftas children got older, she switched back to a full time job. Its exhausting! Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Number of locations. Welcome to ''Sana hashwani'' official Facebook Fan page. Therefore, women must choose this field with caution. This is a time when most of them are bored, disgruntled or struggling. But 27 years cant all be smooth sailing. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. We really dont. Summary. Making it into a professional business is the key.". She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. Sometimes you need to take a detour even when the goalpost is within your sight. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. For the best experience on our site, be sure to turn on Javascript in your browser. It has a huge filter down effect. "That was my baby. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. SH: You have to give a five to six year timeframe to any business. There have been many moments when we wanted to quit. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. Suddenly, change came when Karma, HSY and Maria B. came on the scene. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. Your children are your extension, something tangible that you leave behind in the world. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. They have . It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 The House of Sana Safinaz has been her home away from home. She is taking care of other peoples wellbeing and saving lives. Being a mother is hard work. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. You dont have to be glued to your kids the entire day. A large family; 4 siblings, very hands on parents and a lot of love that goes around. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Everyone has old and immunity compromised family members. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. People come by word of mouth. They are starting to believe in our brand. I dont even have words for how good they are. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. Whats with the fair stuff? Complexion should not matter. Every moment of weakness I encounter, I step back and give time to myself to reflect. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 I am the face of bridal. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. By the time her results came, she had gotten married and soon had a child. LIMITED. We need to delegate and have younger people work with us. Elitist, and Impractical and expensive for the average woman. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Retail is limitless and you have to keep adding something new. @thuglife No. Sadruddin Hashwani is a Pakistani entrepreneur. We were just numb; we were just doing what we were doing. KARACHI: In an exclusive interview with . Very admirable ladies.have created millions of jobs. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. By 1970s, it had become Pakistan's largest cotton trading company. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. SM: We dont want to be the face of SANA SAFINAZ. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. The . That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. Safinaz is married to Sana's brother. "I flew into Karachi on Sunday from London. There is no long hard work challenge story here. Sana Hashwani. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. It was that low moment in her life when she stumbled upon yoga and her life completely changed. Thoroughly enjoyed reading this interview. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. What is important for her is to strive for progress and not perfection. You cant make this work alone; its not possible. Strength, talent, efficiency and usefulness matter. We are a tiny business, for me it felt super uber cool to have my name up there. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Her magazine is something that has shaped her life. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Mehrs children are her little miracles. March 23, 2020 March 23, . "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. Saadia Qamar March 20, 2011. The statement was published at Sana Safinaz's official Instagram handle. Abroad, when a designer retires, the design house goes and finds the next top designer. Previous Post Ali Xeeshan When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. It was crass. She did not have a plan B for her career and the only option she had was to switch to commerce. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. She advises young women to be financially independent since its essential for personal growth. It is so liberating. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. March on, Ladies! "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. Her house, according to her, is a madhouse. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. She is what she is today because of her mother. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. But Im not. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. She feels the older she gets, the more she needs to give herself a break and relax. calling the social media . I design lawn entirely on my own. ", "It excites us, we love it," Sana is quick to respond. Included on the apparel side is the brands latest venture in retail. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Men dont think they need to take of their skin but its just dirt and must be cleaned up! In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Their position is professionally very strong. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. Sana Safinaz is part of SSFR (PVT.) At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. sana hashwani corona test .
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