Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. Web. 1. Thus, companies are responsible for controlling the extent of harm they do to the environment, and the goodwill and responsibility they can show towards the community (Schwartz & Carroll 2003). On 22 February 2021, British Airways entered into a five year term-loan of 2 billion underwritten by a syndicate of banks, partially guaranteed by UK Export Finance. Whilst each of our airline operators possess their own distinctive proposition, character and story, IAG enables them to work together towards a common goal:to create value for customers and shareholders. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals. educator and content curator, Do not sell or share my personal information. Flying is magic connecting us to our world and bringing people, places and communities closer together. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. Were proud to be part of the International Airlines Group. Tap here to review the details. Using this tool, the stakeholder groups will be analysed based on their Power (the ability of influence of the organisation) and Interest (how interested they are within the organisation). By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. - Flight status and schedules. Another award system that the company has begun in 2012 is the Lean continuous improvement award (British Airways 2012, p. 14). British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. Click here to review the details. Further, the procurement activity that the company engages in has to be done in a responsible fashion. Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. /Metadata 4 0 R With more business houses emerging, societys expectation of businesses is increasing (Carroll 1999). British Airways has announced a codeshare partnership with Airlink, improving connectivity between the UK, Europe, North America and more than 15 destinations in Southern Africa. The chosen organization is British Airways. Castka, P, Bamber, CJ, Bamber, DJ & Sharp, JM 2004, Integrating corporate social responsibility (CSR) into ISO management systemsin search of a feasible CSR management system framework, The TQM Magazine, vol 16, no. Passengers Carried In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different Management Theory of British Airways. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. Further, the company places great importance on increase of their operating performance (see figure 3). 1, pp. >> Free access to premium services like Tuneln, Mubi and more. Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. Describe the PEST factors affecting BA between the years 1995 2000? Communications consultant. British Airways has taken various initiatives to ensure that employees are kept satisfied in the organization. Another issue is establishing rights of all and a system of justice within the organisation. Looks like youve clipped this slide to already. However, the process has been delayed due to geo-political reasons. The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. The funds will be used to reduce debt and help IAG withstand a prolonged downturn in travel, chalking up a first success for new CEO Luis Gallego who took over from . The environmental responsibilities, which the company participates in, are related to climate change, minimising noise pollution, bettering air quality and managing waste and recycling. They must be concern for the quality of life, that is, for the physical, human, and social environment of modern man and modern community (Drucker 2001, p. 17). I don't have enough time write it by myself. I was searching for details on British airways. Stakeholders in British Airways It is possible to classify stakeholders in British Airways as either 1,155m, -95.3% The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business. British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. Celebrate over 100 years of British Airways history. 1. Page 1Classification: Restricted "British Airways CSR (Corporate Social Responsibility) Analysis." endobj Revenue passenger km By accepting, you agree to the updated privacy policy. In fact, there is a way to get an original essay! Our vision is to be the worlds leading airline group on sustainability. British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. Found a great essay sample but want a unique one? In other words art and scienc British Airways has faced certain ethical issues with their key stakeholders. We call it BA Better World. Web. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Web. Click here to review the details. They have selected fuel providers who are committed to development of an alternative, greener form of jet fuel. The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. stream On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. The company has also developed a CSR website. Cargo tonne km Sofia, Activate your 30 day free trialto continue reading. Various employees of British airways include maintenance, flight crews, customer service, pilots, engineers, etc. Satisfied customers influence the success and growth of the business firm. Revenue passenger km Retrieved 27 December 2019, kokemuller, N. (2019). Further, identification of the problems related to corporate governance without a proper reporting system is also a difficult task. Case Study - Stakeholder theory and its Further wastage and recycling are important aspects of the environmental concern for the company. The Chief executive and the Chairperson acted as the change agents for the company. Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. u201322 Shareholders, employees, government authorities, competitors, media, local communities, customers and suppliers are few of the most important stakeholders of British Airways that directly or indirectly impacts the working and profitability of BA. With this understanding, the next section will deal with the business theory of CSR. As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. Also, British Airways has established a separate department i.e. The economic drivers that establish the performance of the organisation are internal drivers. In the beginning, the company was owned by the state government, after which it became a . 1. /Type /Catalog Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. IAG is a Spanish registered company with its corporate headquarters in London, UK. This increases the level of satisfaction . Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. But we recognise that flying comes at a cost to the environment and we need to take urgent action to tackle the impact it has on our planet. >> Discover modern, fuel-efficient aircraft designed for the future. 132-141. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. The additional price points and Short Haul Basic content will be available through any trade partner connected to British Airways' NDC APIs and through the airline's direct channels. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. British Airways: Stakeholders Objectives. Topics covered in this session are: Why is knowing your stakeholders important? The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). Our free knowledge base makes your The pioneering thinker and formulator of CSR theory for business are Peter Drucker. Objectives of British Airways and Stakeholders Short term objective of British Airways. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. To be the worlds leading airline group, maximising sustainable value creation for our shareholders and customers. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. BusinessEssay. British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. The institutions are an organ of the society where they operate. In addition to this. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. 39-48. Activate your 30 day free trialto continue reading. The company should take initiatives to reduce various security risks associated with various destinations. 1, pp. E-mail us: [emailprotected]. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. The company also has to concentrate on its operating efficiency, which is declining due to the congestion in airways, increase in fuel price, and increasing competition leading to reduction of customers. Web. Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". Get in touch if youre looking for more information or have questions about any of our services. Further, the low cost carriers are injurious to the companys revenue as they compete fiercely at low price points. Also, the major activities of the company depend upon a number of suppliers and employees of the organization. The companys participation in the London Olympics and Paralympics games had made it successful. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. british airways objectives 2022. By accepting, you agree to the updated privacy policy. British Airways should also extend its destination services by extending its services to new destinations and by launching new flights. Terms of serviceand UPDATE ON BRITISH AIRWAYS CYBER ATTACK. Write by: . The company also strives to garner partnerships, which would help it to strengthen their financial position. GPL Ghostscript 9.06 Thus, it has been identified that British Airways should take various initiatives to increase its customer satisfaction and to improve its competitive advantage in the industry. He said the British Airways stopped its operations in Pakistan in 2008 due to security reasons, adding with the marked improvement in security situation, foreign airlines are expressing interest to start their operations here. Shareholders: Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999). British Airways has adopted a number of competitive strategies to gain a large number of customers. Samplius is for students who want to get an idea for their own paper. The external drivers are environmental compliance, climate and ETS strategy and fuel efficiency groups. The article also includes stakeholder analysis in which information regarding stakeholder and their impact on the organization is elaborated. How Do Stakeholders Influence Business Activities?. One of the sectors which have been brought under the scanner is the tourism industry, which, though has great benefit to the community, also has extreme negative social and environmental impact. I am a student of University of Melbourne and due to my busy schedule I dont get time to do my assignments by self. (2022) 'British Airways CSR (Corporate Social Responsibility) Analysis'. Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. 1 Strengthening a portfolio of world-class brands and operations. The new funding should help British Airways continue to invest in seats . Web. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. "7-S's for Success" Framework- Key Success Factors for Program Success-(From Building better business cases - Nick Wensley, Babok study group underlying competencies, Building a strong business case for your investment. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019). Passenger load factor As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). << Business & society , vol 38, no. Privacy statement. 2021-03-04T18:35:09 Along with this, the information regarding the aim and objective of British Airways is also discussed in a clear manner. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/.
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