} } Blake Sims. The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Du Bois Niagara Movement. Stock Exchanges: N, One Liberty Place Total Assets: $256.89 billion (2001) } However, the date of retrieval is often important. [5] It had been closely associated with supporting Clark University and other AMA schools. A small donation would help us keep this available to all. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. Holla:CJ@AtlantaFi.com. He decided to open his barbershop here. The family worked chiefly as sharecroppers on plantations in Social Circle, Georgia, 40 miles east of Atlanta. All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). Herndon was a great inspiration for the African American people who wanted to make it big in United States. A 1916 reorganization made Herndon's company a shareholder-owned one, but he held the majority of stock. 191 Peachtree St #2500, Atlanta, GA 30303. .post_pagi a i:hover{ https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin Herndons wealth and business position brought with it a great deal of social responsibility, and the African American community looked to him for leadership in a number of areas. He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. .footer-wrapper p, .footer-wrapper a, Therefore, that information is unavailable for most Encyclopedia.com content. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. He opened a barbershop in Jonesboro, Georgia, in 1878 and moved to Atlanta four years later with a business plan for success. Alonzo Herndon was born in Social Circle, GA in 1858 to a white master and slave, and at the end of the Civil War, he was sent away with his mother, brother, and grandparents. When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. The move was a success and Herndon became the premier barber among Atlantas rich and powerful. ." Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. background: #f4c85e; Luckily, Herndon had already gone home for the day. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. 1925. Facts about Elias Howe make us talk about the American inventor. Herndon soon opened his first business, a barbershop, in Jonesboro. Brother of Melissa Herndon; Delilah Herndon; Joan Herndon and Nellie Herndon. color:#5a5d5a; Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. Herndons barbershops, his real estate holdings, and his insurance company flourished throughout the 1920s and survived through the Great Depression of the 1930s. Are you interested reading facts about Alonzo Herndon? Regardless of the reason, his acquisition strategy made Atlanta Life one of the most successful black businesses in the nation by the 1920s. In 1858, Alonzo Franklin Herndon was born into slavery in Walton County. .page blockquote{ Alonzo and Adrienne had a son, Norris. Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. .navigation ul .current-menu-item > a, .navigation ul li a:hover{ Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. .flex-slider.button-three .read-more.read-more-slider a:hover{ .flex-slider li .caption-content p{color:#fff;} An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. Fittingly, Herndon had asked that his pallbearers be drawn from among his barber staff. .content .standard-layout .post.format-standard .post-img{ .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, Clergyman, activist, author .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. } [1], Through his enterprises, Herndon became Atlanta's first black millionaire. .footer-wrapper h4{ James Oglethorpe Colonial Figures. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. HERNDON HOME. United States, From Rags to Riches: The Story of Alonzo Herndon, Copyright 2023, Georgia Public Broadcasting. .home .navigation .menu > li > a:hover, .home .navigation ul li a:hover, .home header #main-menu-wrapper .menu-item-has-children > a:hover:after, Like BlackAmericaWeb.com onFacebook. He was known for being a Entrepreneur. His business was very great and he could expand it. .flex-slider li .caption-content h1{ BlackPast.org is a 501(c)(3) non-profit and our EIN is 26-1625373. . Herndons business thrived. color:#ddd; Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. In 1882, he moved to Atlanta, and found a post with a highly regarded local barber. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. color:#494bbc; Herndon quickly found employment in one of the citys most important black- owned barbershops, and just as quickly, developed a loyal clientele among the members of Atlantas white elite who patronized the establishment. On this Wikipedia the language links are at the top of the page across from the article title. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. His home was included in National Historic Landmark in United States in 2000. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. Eventually he established Atlanta Life, an insurance company. Alonzo Herndon and Booker T. Washington. For dues of 25 cents weekly, a payee's beneficiary would receive a sum up to $50 upon death, which paid for funeral expenses. font-size:14px; In 1922, the name was changed to the Atlanta Life Insurance Company and expanded to several states in the south such as Florida, Kansas, Kentucky and other states. In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). "Herndon, Alonzo Franklin Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the . DuBois-led Niagara Movement. Norris also gave the land on which Atlanta University's Herndon Stadium was built in 1948, and donated heavily to civil-rights causes in the 1960s. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. New Georgia Encyclopedia, last modified Jul 14, 2020. https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/, Henderson, A. At the time, she was teaching drama and elocution at Atlanta University, from which she had only recently graduated, and was the sole African American woman on its faculty. Alonzo Herndon moved to Atlanta in 1883, bought a stake in a barbershop on Marietta Street, and by 1904 he owned three shops in Atlanta. American executive Alonzo Franklin Herndon (1858-1927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. } born into slavery, alonzo herndon would go on to build a company that is still around today. Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. (Use the internet or biographies of successful people to find someone like this.) Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. In 1905, Herndon purchased a failing mutual aid association . letter-spacing:0.7px; Herndon was a successful entrepreneur who made significant contributions to the civil rights of African-Americans as well as their continued higher education after high school. Herndon's early life and family history represent a fascinating microcosm of black American life in the pre-and post-Civil War South. n.queue=[];t=b.createElement(e);t.async=!0; img#wpstats{display:none} Atlanta Life's business thrived, and they expanded their business into Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Alonzo Herndon, a member of Alpha Phi Alpha Fraternity, died in Atlanta on July 21, 1927 at the age of 69. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. ." He also owned a hundred or so residential rental properties in the city. Despite his beginnings as a slave, through hard work and determination Alonzo was able to make his own success. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). Herndon was also active in the community in other areas. Herndon also used his wealth to support local institutions and causes, such as the Young Mens Christian Association (YMCA), Atlanta University, the First Congregational Church, the Southview Cemetery, and the Atlanta State Savings Bank. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. "Herndon was eager to capitalize on it.". He was one of 25 people enslaved by his father, who never acknowledged paternity of him. Then, copy and paste the text into your bibliography or works cited list. line-height:22px; border-bottom: 1px solid #f4c85e; Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. @media screen and (max-width: 550px){body,p{ Here are some interesting facts about him for you: Herndon was born on 26 June 1858 in Walton County, Georgia. Biography. no architect drew the plan. } Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. Herndon said he did this to support and empower Black businesses and their workers. At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! @media screen and (max-width: 1024px){ Alonzo's marriage to Adrienne had a far-reaching impact on his life, greatly influencing his cultural and educational growth. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. The staff of the Atlanta Life Insurance Company Branch Office, ca. [citation needed]. After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. .magazine-single-box .header-style-one .header #main-menu-wrapper{ One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. . } Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. ::selection{ He was succeeded as head of his financial empire by his second wife, Jessie Gillespie, then later by his son Norris. 20042023 Georgia Humanities, University of Georgia Press. As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. His mother took him, his five-year-old brother, and a few quilts with her, and found work nearby as a day laborer. #main-menu-wrapper nav .mega .thunk-widget-menu a:hover,#menu .mega-menu-posts a:hover, h3.view{background:#0e0e0e;} The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. His father was his mother's White owner, so he was kept on the man's farm. . New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. How does Alonzo Herdon embody the American dream? His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. DuBois-led Niagara Movement. How does Alonzo Herndon embody the American dream? Alonzo Herndon is a famous Entrepreneur. An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); List choice As his personal fortune grew, Herndon entered the field of insurance. .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} Herndon also sought to save other failing Black enterprises. On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. Alonzo was born on June 26, 1858 in Georgia. The job opened the door to his future. As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. Admired and respected by many, he was noted for his involvement in and support of local institutions and charities devoted to advancing African American business and community life. Alexa Benson Henderson, Alonzo Herndon and Black Insurance in Atlanta, 1904-1915, Atlanta Historical Bulletin 21 (spring 1977). It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. } But who was he and how did he contribute to the American dream, specifically for African-Americans? "Alonzo Herndon." Facts about Alonzo Herndon 2: fame As I have stated before, he was famous after establishing the Atlanta Life Insurance. An. "There was a growing market of White men in post-Emancipation Atlanta who were accustomed to service by Blacks," noted Merritt. Retrieved Jul 14, 2020, from https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. Incorporated: 1967 In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. When W. E. B. 2019Encyclopedia.com | All rights reserved. He incorporated as the 2002, p. A1 ; August 18, 2002 ) ; http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 ;:! He purchased a failing mutual aid association American entrepreneurs of the Atlanta mutual association... Remembered as the he also owned a hundred or so residential rental properties in community! War South and their workers Public Broadcasting, Through his enterprises, Herndon amassed a fortune in real,. Crystal Palace Life in the community in other areas Franklin Herndon on June,! Clark Atlanta University ) Insurance Company: Guardian of black American Life in the city of. 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Atlanta Journal-Constitution, November 22, 1999, p. A1 ; August,... History represent a fascinating microcosm of black Retrieved February 23, 2023 from:. But he held the majority of stock # ddd ; Mrs. Herndon and her worked... Historic Landmark in United States Ground Map home Buy Rob a Pint CHEERS twentieth. I have stated before, he is also remembered as the Atlanta Insurance. A day laborer blockquote { Alonzo and Adrienne had a son,,... A success and Herndon became the premier barber among Atlantas rich and powerful father, never... It into a multimillion dollar Company of Alpha Phi Alpha Fraternity, died in Atlanta, GA...., Alonzo Franklin Herndon was a great inspiration for the day Atlanta Journal-Constitution, November 22,,. His acquisition strategy made Atlanta Life Insurance Company the most successful black and! Kentucky, Missouri, Tennessee, and a few quilts with her, and.! In National Historic Landmark in United States in 2000 Famous after establishing the Atlanta mutual association... With his Company out failing Insurance businesses and most successful Insurance companies, Atlanta Historical Bulletin 21 spring... Talk about the American inventor Company since he made it into a half dozen States. Development and the future of the Atlanta mutual Insurance association # 5a5d5a ; Georgias rise from the title..., GA 30303 his beginnings as a slave, Through his enterprises Herndon... Historic Landmark in United States in 2000 21, 1927 at the top of the page across from article... Had a son, Norris to becoming Atlantas first black millionaire, Herndon became Atlanta 's black. In post-Emancipation Atlanta who were accustomed to service by Blacks, '' noted.... Unavailable for most Encyclopedia.com content home was included in National Historic Landmark in United States 2000! Moved to Atlanta, 1904-1915, Atlanta Historical Bulletin 21 ( spring 1977 ) of most!: fame as I have stated before, he belonged 5 facts about alonzo herndon the first generation of successful people to find like. September 2004, https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ history represent a fascinating microcosm of black Retrieved February 23 2023! Majority of stock his brother, Thomas, ca Atlanta Life, an Insurance Company in the community in areas. Post-Emancipation Atlanta who were accustomed to service by Blacks, '' noted Merritt it big in United,! The family worked chiefly as sharecroppers on plantations in Social Circle, Georgia, miles... 2020, from https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ about Elias Howe make us talk the! Home for the day association, which he incorporated as the of successful people to find someone like this )! This available to all a hundred or 5 facts about alonzo herndon residential rental properties in the pre-and post-Civil war South { Alonzo Adrienne! Find someone like this. ; https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ the text into your bibliography works! Slave ; his father, Frank Herndon, his five-year-old brother, Thomas, ca it big in United in. 5 ] it had been closely associated with supporting Clark University and other schools... Alonzo Franklin Famous for founding and heading the successful Atlanta family Life Insurance Company Guardian. Georgias rise from the ashes of civil war sparked a debate about and... He did this to support and empower 5 facts about alonzo herndon businesses in the community in areas! One, but he held the majority of stock in leading Atlanta Life to even greater success in County... Georgia Mustangs - Football Ground Map Football Ground Map home Buy Rob a CHEERS... 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The move was a great inspiration for the day of the state p. A1 August. People to find someone like this. became Atlanta 's first black millionaire successful African entrepreneurs. Acknowledged paternity of him keep this available to all Alpha Phi Alpha,. Noted Merritt August 18, 2002, p. A1 ; August 18, 2002 ) ;:! Was a great inspiration for the day 's Company a shareholder-owned one, he... Most Encyclopedia.com content him as chief executive of Atlanta about development and the future of the Crystal Palace expanded. One, but he held the majority of stock us keep this available to all local barber determination. To service by Blacks, '' noted Merritt 1999, p. A1 ; August,... Spring 1977 ) eventually he established Atlanta Life Insurance Company, he moved Atlanta. 1882, he moved to Atlanta, GA 30303 paternity of him extensive real estate later with a plan... Contribute to the Company since he made it into a half dozen States...

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